Nike fake ray bans on ebayhas today launched the first part of its football 2014 campaign (aka its unofficial World Cup campaign), created by Wieden + Kennedy and directed by Jonathan Glazer.
Titled Risk Everything, the ad features Wayne Rooney, Cristiano Ronaldo and Neymar, and focuses on the pressure placed on the players as they prepare to play on the world's stage. It is set to a rhythmic beat, which serves to represent the tension for the players but also as a ticking clock counting down to the excitement of the event. Nike has yet to announce what else is to come in the campaign, but this film definitely has the feel of a preamble to something bigger.
As Nike is not an official sponsor of the World Cup, there is no explicit mention of the tournament in the ad, but we are left in no doubt as to what the spot is about. With its focus on the players, and what they may (or may not) achieve at the event, the spot has echoes of Write The Future, Nike's phenomenally successful ad for the 2010 World Cup, which was largely seen as having stolen the advertising glory from official sponsors Adidas.
The Masters isn't until next week, but the Nike Golf staff players already know what they'll be wearing at Augusta National. They'll be modeling the 2014 editions of the TW' 14, Lunar Control and Lunar Clayton shoes. All three models feature premium white uppers and a range of colorful design details, from the outsole to the lace eyelets to the Swoosh. All three designs blend Nike's performance technology with pops of iconic color. "Last year we released a limited-edition version of the TW' 13, and it was a huge success," said Nike Golf Footwear Product Director Lee Walker. "For 2014, we wanted to expand that unique offering to include three of our most popular models -- the TW' 14, Lunar Control and Lunar Clayton -- featuring an infusion of color in a trio of powerful yet understated designs." GAME CHANGERS: Check out our feature on Nike Golf VR_S Covert 2.0 irons For the TW' 14 footwear, Tiger Woods collaborated with Tobie Hatfield, Nike's Athlete Projects Innovator in the company's Innovation Kitchen, and Nike Golf footwear designers. The natural-motion engineered outsole is designed to mimic the innate movement of the foot while delivering all the protection and traction of a lightweight performance golf shoe. These shoes also feature Nike's Dynamic Flywire technology, which moves with the foot to provide stability and mobility during the swing. The Lunar Control Limited Edition footwear features Nike's proprietary full-length Lunarlon technology, a lightweight cushioning system that is highly responsive to provide enhanced comfort and support. Nike Flywire, another proprietary technology, wraps from the midfoot to the heel for targeted support in a lightweight structure within a premium full-grain leather upper. To create the Lunar Clayton shoes, Nike Golf footwear designers combined a handcrafted, waterproof leather upper with lightweight Nike Lunarlon technology underfoot to maximize responsive cushioning. A leather welt joins the upper to the outsole while protecting the foot from the elements. The molded rubber outsole makes this model wearable both on and off the course. The TW '14 shoes carry a street price of $180 per pair, while the Lunar Control models have a street price of $160 and the Lunar Clayton shoes have a street price of $250. They're available at retail now.